Available for new engagements · Q3 2026
dydxfx is a product, technical & AI studio for teams who compound on evidence. We instrument the system, baseline the truth, and compound your product.
dydxfx is a small studio — two engineers — that helps businesses get measurably better, and builds what they need: websites, apps, AI tools, and brand creative. We named ourselves after a piece of calculus on purpose. A derivative is simply the mathematical word for a rate of change — how fast something is improving. That’s our whole obsession: not how good your numbers look today, but how fast they’re getting better.
So when we say “Performance is a derivative,” we mean we don’t sell one-time fixes. We raise the rate of improvement itself — and hand you a system that keeps compounding after we’re gone.
01
We wire the system so it can tell the truth — every signal sampled, nothing narrated.
f(x) — observed
02
Scattered claims settle onto one measured line. If we can’t reproduce it, it isn’t true.
f(x₀) — established
03
Then we optimize the rate of change — and hand back a system whose gains keep coming.
∂f/∂t > 0 — sustained
We help teams adopt AI deliberately — evaluated on economics, risk, and operational fit before a single tool ships. Same rigor on product and architecture: we find the one constraint everything else hangs on, and help you move.
From Shopify storefronts to internal tools — and this very site. We’ve built and shipped Shopify D2C stores end-to-end — theme, catalog, and checkout — plus custom sites and apps. Fast, accessible, real, then handed over. No six-week discovery before a single pixel ships.
We build the agents, skills, and developer tools that turn raw models into daily leverage — several of them open-source. Mātrā, our Vault Memory second brain, prompt tooling, and more. See the open-source section below.
AI-generated models and product photography for brands — realistic, on-brand shoots without a studio — plus AI-generated ad creative across products and campaigns. We build the pipeline and the prompts, so the output stays consistent and on-budget.
We don’t just advise — we operate. dydxfx builds and runs its own ventures, and builds for a portfolio of partners: benchmarking media, an AI personal OS, devotional commerce, and dharmic platforms. See ventures & partners below.
No decision without a measured starting point. If we can’t reproduce the number, we don’t trust it — and neither should you.
A one-off best case is theatre. We build for the rate of change under real, sustained use — the result that survives Monday.
A merged change, a working page, a decision written down. Momentum is the deliverable — you see the delta, not a story about it.
We leave you the system, the method, and the tools — so the gains keep coming after we’re gone.
Ventures we build & run
India-first technology reviews & benchmarks — the site and the YouTube channel, comparing and testing tech on evidence.
benchmarksutra.in →An AI-agentic personal operating system to run your work and life. Home of Mātrā and our agent tooling.
In developmentLive handloom D2C from Varanasi — heritage weaves, brought online.
Live · D2CDevotional D2C commerce, pre-launch.
Pre-launchA trilingual Sanskrit AI platform.
In developmentData-driven fitness & nutrition coaching — with the apps built to run the programme.
Product + appsPrivate & paid products
A personal health-transformation system — scalp recovery, supplement stacks, and body recomposition — delivered through a private app we build and run for each client.
Private · paidData-driven fitness & nutrition coaching that reads your own logs and adapts — an AI coach we build and run, tuned to any goal, diet, and region.
Private · paidVedic astrology (kundali) readings and analysis, offered as a private consulting service — chart interpretation, dashā, and compatibility.
Private · paidWe build & advise for
Digital operations and a devotee WhatsApp assistant for the Puri Śaṅkarācārya’s seat.
A Sanatan Dharma organization aligned with the Puri Śaṅkarācārya — online Dharma courses, youth training (Āditya Vāhinī), and community outreach.
ahvaandharmaraksharth.in →More tooling ships as we open it up. Several of our skills stay private & paid — see above.
Founder · Product, Systems & AI Adoption
Fifteen years building and leading software across fintech and infrastructure. Now helps teams adopt AI deliberately — weighed on economics, risk, and fit — and builds the tools to prove it. Reads the code, writes the baseline doc.
∂ systems · AI adoption · tooling
Founder · Benchmarking, Reviews & Methodology
Builds the test rigs and scoring rubrics that make a number reproducible. Co-founder of benchmarksūtra, where the same methodology powers India-first technology reviews.
∂ methodology · reviews · data
Two project slots open for Q3
Tell us the system, the product, or the metric in a paragraph. We’ll reply within a day with a baseline plan — not a sales call.
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